The client wanted to promote the new burgers at his establishment. A quirky and hand-made logo was created based on a sketch he had made. The logo was then animated to be quick and to the point.
Sketch-to-screen approach — built a quirky, hand-drawn logo from the client's own sketch, then animated it for a punchy social and in-store promotional spot.
Design
Hand-drawn aesthetic translated into a clean animated logo, with quick-paced motion that mirrors the casual, craft-beer-and-burger brand personality.
