The Hively Co. Explainer

Task

The Hively Co. had had a video made but weren't happy with the final outcome. They reached out and asked to have it redone before presenting at the annual Hope*writers virtual summit. The pace was brought down so that viewers may read more easily and in sync with the voice over. The text was animated to illustrate what was being said.

Client

The Hively Co.

Tags

Video

Strategy
Redemption project — rebuilt an existing explainer that the client was dissatisfied with, focusing on legibility and voice-over synchronisation for a virtual summit audience.
Design
Slower-paced text animation that matches the voice-over timing, with clean kinetic typography and a calm visual rhythm suited to online presentation viewing.
The Hively Co. Explainer video

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